Best friends Evie, Krista and Willow are just trying to make it through their mid-twenties in New York. They're regular girls with typical quarter life crises: making it up the corporate ladder, making sense of online dating, and making rent. Until they come across Pretty, a magic tincture that makes them, well gorgeous. Like, supermodelgorgeous. With a single drop, each young woman gets the gift of jaw-dropping beauty for one week, presenting them with unimaginable opportunities to make their biggest fantasies come true. But there's a dark side to Pretty, too, and as the gloss fades for these modern-day Cinderellas, there's just one question left: What would you sacrifice to be Pretty?