What if this book's price were $9.95 for women but $11.95 for men? Would any man buy it? Yet every day, women pay more than men do for haircuts, for clothes, for new and used cars, and for a host of other goods and services. In a whole range of fields, from medicine and weight-loss programs to divorce law and sporting activities, society has come to accept and expect that women simply pay more. With women still making only 77Ơ for every $l earned by men, such inequitable pricing adds insult to injury. In Women Pay More Frances Cerra Whittelsey and Marcia Carroll have created a pocket guide to unfair pricing practices and how women can avoid them. "Taking Charge" sections of the book offer concrete advice about dealing with merchants charging biased prices; negotiating better deals with retailers, contractors, lawyers, and service people; exercising your rights as an informed and effective consumer; and dealing with consumer protection agencies when other remedies fail. Reading lists and resource guides are included in each chapter, along with statements from women who have effectively countered discriminatory practices. Previously available only by special order, this is the first trade edition of a key resource in women's fight for equity.