"With evolutionary changes alone, retail banking has been and will continue to be an important force in any country. The Art of Better Retail Banking gives a wide-ranging view of the industry as a whole as it is, and how it might become. Retail banking is taken as a practical, integrated subject, not as a collection of specialist subjects that magically come together of themselves to provide an integrated solution. It is written, and strongly influenced, by retail banking practitioners to include the running of banks, strategy, marketing and IT, and with realistic and practical views. It relates to how banks operate day to day, how they make (and lose) money, and how they fit into the various banking models."--Jacket.