For many people, e-commerce is still a relatively unknown quantity. Its potential remains untapped and even feared. Surprisingly, this is as true for many business-people as it is for consumers. Perfect E-Commerce strips away the speculation and focuses on the true (and practical) business benefits.Contents:- What the communications revolution means for business- What is a virtual organisation?- How does e-commerce change traditional markets?- Why and how can e-commerce make life easier?- Security: personal and payment data- Why launch a virtual site?- Successful fulfilment mechanisms on the web- The best way to move existing branding to the web