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The Concise Encyclopedia of Advertising

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Stevens, Robert E.Kenneth E. ClowDonald BaackDavid L. LoudonFirst published 20054 editions

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First publish date March 31, 20054 credited authorsSearch language english

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  • Stevens, Robert E.

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  • Kenneth E. Clow

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  • Donald Baack

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  • David L. Loudon

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