"Hollywood Movies in the thirties were intrigued by strong-willed women, from ambitious gold diggers, career-minded working girls, and social climbers to more illicit portrayals of female androgyny and ethnic exoticism. Revealing this public and cinematic fascination with women, Sarah Berry presents a lively look at the films, fan magazines, and advertising of the era. Viewing Hollywood glamour through debates about fashion, identity, and social status, she discusses such films as What Price Hollywood?, The Bride Wore Red, and The Bitter Tea of General yen; big-budget, style-driven vehicles as Fashions of 1934 and Vogues of 1938; musicals; costume dramas; and Technicolor extravaganzas."--BOOK JACKET.