Insights into the authoritarian personality, revealing why right-wing authoritarian tendencies develop in some individuals and not in others and how that predisposition toward authoritarianism can be measured. Written by Bob Altemeyer, retired Professor of Psychology at the University of Manitoba, an expert on authoritarianism and authoritarian following who refined the theory into the concept and measure. His first book, *Right-Wing Authoritarianism*, reported the results of fifteen years of research on the "pre-Fascist personality" in North American society. Altemeyer wrote extensively on the subject, sometimes in partnership with Conservative politicians who were concerned about the extremist direction of the Republican Party in America.