Michael Zey argues that an end to social problems such as hunger and poverty and a concurrent increase in the worldwide standard of living are within our grasp. Rather than becoming an information society, as has been predicted by many trend watchers, our society will become a Macroindustrial Culture, one emphasizing large-scale production. Seizing the Future argues that the technology to transform our world is readily available - and we must adjust our attitudes so that we are able to embrace these changes, which will result in prosperity for all. More than a chronicle of technological transformation, this volume is an agenda for our evolving attitudes. This thought provoking work is essential to the studies of sociologists, economists, and futures studies scholars.