Women and Market Societies explores the problems and possibilities for women which arise from the transition to a market economy in East Asia, the dismantling of state socialism in Eastern Europe and the restructuring of the economies and welfare states of the older capitalist market societies in Western Europe. The paradoxical effects of modernising housework, the power and contestibility of global media representations of femininity, the experience of building a women's politics around consumption are all themes explored in this book which aims to contribute to an East-West dialogue among women.