"Media Consumption and Everyday Life in Asia considers the emerging consequences of media consumption in people's everyday life at a time when the political, socio-economic, and cultural forces by which the media operate are rapidly globalizing in Asia. The book argues for the centrality of the media to Asian transformations in the era of globalization, and explores the way the profusion of the media today is reworking people's identities at individual, national, regional, and global levels." "Media Consumption and Everyday Life in Asia provides a critical understanding of the place of the media in different nations and regions of Asia and marks an important stage in media studies. The book will appeal to scholars and students in media and communications studies, cultural studies and Asian studies."--Jacket.