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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

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Cover for Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
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W. Chan KimRenée Mauborgne1 editions

"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket

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2 credited authorsSearch language english

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  • W. Chan Kim

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  • Renée Mauborgne

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