Le marketing pratique du tourisme réceptif européen by Alain Parenteau is a specialized guide focused on marketing strategies for inbound tourism in Europe. Published in 1991 by Jacques Lanore, this 224-page paperback provides practical insights into promoting European destinations to international visitors. The book addresses key aspects of tourism marketing, including market analysis, promotional techniques, and strategic planning tailored to the European context. Aimed at professionals and students in the tourism industry, it offers a structured approach to understanding and implementing effective marketing practices for receptive tourism. Its enduring relevance is reflected in continued availability through major booksellers, underscoring its value as a reference in the field of European tourism management.