Hoodening is an ancient calendar custom unique to East Kent, involving a wooden horse's head on a pole, carried by a man concealed by a sack. The earliest reliable record is from 1735, but little serious research had gone into the tradition between Percy Maylam's seminal work "The Hooden Horse", published in 1909, and George Frampton's 2018 update, "Discordant Comicals". The current book, published to accompany a four-month exhibition at Maidstone Museum, further expands the field. The text, accompanied by over 60 full colour illustrations, describes what hoodening was, what the hooden horse is, and how it can be seen in the national context of animal guising. It covers historical records and artifacts, revival groups, 'Autohoodening' performances which reimagine the old tradition in a modern context, and related practices such as the Mari Lwyd, Obby Osses, various northern beasts, and stag guising. Appendices contain the text of numerous contemporary verses and plays. The author, James Frost, is a Lecturer in Performing Arts at Canterbury Christ Church University, as well as a Senior Fellow of the Higher Education Academy.