One Billion Shoppers provides a practical, up-to-date and highly comprehensive guide to Asia's consumers, their tastes, trends and future aspirations now that a thorough understanding of Asia is more important than ever. Despite the economic crisis in parts of the region, Asia remains a crucial market. One Billion Shoppers is a guide to the new 'hot zones' of Asia, the emerging trends and the ways in which Asia's historic consuming passions are being fulfilled in a new era. As Asia increasingly becomes a region of nuclear families, only children and middle class professionals, so new business opportunities emerge in fast-food, financial services and retailing. The book pays special attention to how the nations and businesses of Asia and their consumers are bouncing back.