Secrets of Entrepreneurial Leadership by Ted Nicholas points the way to success. "Trust is the key," says Nicholas. "It is the glue that binds your associates, and you'll find them worthy of that trust." You'll see how easy it is to develop a sense of "mission"; show your associates how to set their own goals; learn how to say NO gracefully; reward the right results - not the wrong ones, as do so many employers; provide an environment that nurtures creativity and. innovation; learn to praise, but personalize your praise - don't make it conditional; reward "small wins"; create a strong company culture; and keep score to show you care. You'll learn all the secrets of entrepreneurial leadership from one of the nation's top team-builders. These are "secrets" you can put to work immediately in your own business to improve performance throughout your organization.