Marketing

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Robert Van der ZwartRay BradfieldCaroline RossRay BradfieldDennis AdcockAl HalborgCharles BeardCaroline Ross4 editions

Now revised and updated, this bestselling text offers undergraduate students an introduction to the world of marketing. The third edition includes new material on areas such as services marketing and international marketing.

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8 credited authorsSearch language english

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Robert Van der Zwart
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Ray Bradfield
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Caroline Ross
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Ray Bradfield
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Dennis Adcock
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Al Halborg
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Charles Beard
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Caroline Ross
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