"The Wizard of Ads books have become known for their unique blend of principle, practicality, and lore. Now here's the third book in the series, with yet more sage guidance and dozens of fascinating true stories. Drawing on the teachings of his renowned Academy, the Wizard (a.k.a Roy H. Williams) shares his unique perspectives on the roles neuroscience, chaos theory, poetry, and art play in the field of human persuasion."--BOOK JACKET.