The cataclysmic end of the new economy signaled not only a stock implosion but also a dramatic denouement in what was actually a decade-long history of "technology for the sake of technology". This revelation and return to rational thinking seems self-evident: what executive, after all, would willingly throw millions of dollars at an investment without knowing how it could affect their business? If we use history as a guide and tally up the waste, the answer is an unpalatable, "a lot".Now, corporations are demanding the same accountability from their IT investments that they do from their other assets, as they hold technology initiatives to real, bottom-line business results. As any decision-maker charged with overseeing how technology affects the business and vice versa knows, get it right and you're lionized as a savior; get it wrong and you're cast out as a pariah. Combining proven guidance with object lessons from Fortune 500 executives and industry authorities in, The Alignment Effect, Faisal Hoque compellingly illustrates how corporations can align themselves through Business Technology Management, thereby increasing their efficiency and reducing the financial and operational risks that have long been associated with implementing complex business and technology change.