Timeless and effective business lessons from twenty-one top CEOsEvery business leader--from manager to entrepreneur--wants to know the ideas that motivate and inspire the world's most successful CEOs. Boss Talk presents twenty-one CEOs who give expert advice on issues important to today's businessperson. The topics include:-Motivating Your Employees-Managing Growth-Building a Brand-Learning from the New Economy-Trendspotting-Beating the Competition-Leading a Successful Turnaround or TransitionHere's what some bosses are talking about:"You have to get rewarded in the soul and in the wallet. The money isn't enough, but a plaque isn't enough either."--Jack Welch, General Electric Co."Lead by example. If you do that as CEO, your style will filter down through your team."--John Chambers, Cisco Systems"We do a lot of quantitative stuff. But coupled with that is having an employee staff and culture that is inherently interested in what we do."--Tom Freston, MTV Networks"Surround yourself with people you trust. You can't run a business over a certain size and sign off on everything."--Emily Woods, J.CrewFrom the Trade Paperback edition.