Join BookitisSave favorites, build lists, and follow creators.
Log InCreate Account

Marketing strategy and competitive positioning

Work detail

Bookitis Pick
Cover for Marketing strategy and competitive positioning
MS
Image source: Open Library
Graham J. HooleyFirst published 19982 editions

"Marketing Strategy and Competitive Positioning, 3e deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage."--Jacket.

Search booksOpen lead author

Overview

Shared work-level identity and catalog context.

First publish date 19981 credited authorSearch language english

Bookitis keeps work pages focused on the shared book identity and the editions that actually belong to it. Unrelated books should not appear here as primary content.

Contributors

People credited with this work in the active catalog.

  • Graham J. Hooley

    Author profile in the active Bookitis catalog

    Open Author

Editions

Publication-specific versions linked to this work only.