"From cars to electronics, Korean design is conquering the world. This book explores Korea's contemporary design culture between tradition and the future. Currently one of the world's leading industrial nations, South Korea produces an enormous amount of consumer goods. Korea power is the first comprehensive collection of contemporary Korean product and graphic design. This book aims to document the 'Korean identity' that has been formed as the country has become a modern state in the aftermath of the fall of the Josean Dynasty, its occupation by the Japanese, and the Korean War. To this end, Korea power includes images that the legendary Korean advertising photographer Kim Han-Yong shot in the years of reconstruction following the war. It also features images shot in Seoul and Pyongyang by the German architecture photographer Dieter Leistner that strikingly capture the divided land of today."--Publisher.