"Jerome McGann demonstrates the programmatic aims of Rossetti's innovative multimedia work by focusing on two issues, one philosophical and one cultural. First, McGann shows how in Rossetti's work high-order thinking processes are modeled and executed as aesthetic practices. Second, from Rossetti's Pre-Raphaelite "art of the inner standing point", McGann argues that Rossetti forces a revision of the cultural norms commonly used for evaluating artistic success and failure."--BOOK JACKET.