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Digital dimensioning : finding the ebusiness in your business

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Samuel C. CertoMatthew W. Certo2 editions

"Digital Dimensioning is designed to ensure that ebusiness initiatives introduced into an organization will work with, not against, its core strengths. This lively, timely book contains clear, pragmatic steps for determining which ebusiness characteristics best complement your organization, and for implementing those elements immediately in order to become or remain competitive. Its Survey for Improving Analysis of the Digital Environment, Survey for Improving Digital Support, and other practical, innovative tools will help you to: comprehend the critical hardware and software issues related to ebusiness; understand factors both inside and outside your organization that can impact its online presence; ensure that your current ebusiness efforts are headed in the right direction - and change course if they are not; coordinate management and workforce to ensure effective ebusiness implementation; set standards of acceptable ebusiness performance and determine if they are met; and build an organizational culture to ensure that ebusiness efforts will succeed over the long run."--Jacket.

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2 credited authorsSearch language english

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  • Samuel C. Certo

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  • Matthew W. Certo

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