Master the latest generation of Webcasting tools and supporting technologies with this comprehensive guide. Expert Lee Purcell explains the design issues and authoring options, and also describes the standards that are essential to next-generation Web developers, including DHTML, XML, RDF, and CDF. In a series of detailed examples, he demonstrates how to build effective Web channels from scratch or to add channel content to your existing site. Several elaborate case studies illustrate how companies are successfully using Web channels to target precisely the interests and requirements of their audiences.