Learn the secrets of success by spending a week with impassioned leader Rick Rose, CEO of a company called one of the "Best Small Companies in America" by Forbes and Business Week. Richard Rose is the CEO and president of Dataflex - a company that was touted in Forbes, Fortune, and Financial World as one of the hottest and fastest-growing small businesses in the country. Under his enthusiastic leadership since 1984, the company's sales and profits increased over 50. Percent per year for eight years, and his sales people consistently outsell their competition in the computer industry 10 times over. This book shows how they do it and how Rose has brought out the best in his people through a combination of inspiration, cajoling, personal recognition, internal ranking, and company rituals. By following Rose through a full work week, readers see firsthand his techniques - intense discipline mixed with good old-fashioned fun - his secrets. For better performances, and the reactions of his staff. An insider's view of one of America's most exciting and successful companies, How to Make a Buck and Still Be a Decent Human Being offers an invigorating new path to success for all businesspeople.