More than a showroom

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Jessica OgilvieJoe Calamusa IVAdam RappDaniel G. Bachrach2 editions

Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an online vendor. The authors of this book offer retail managers strategic insight in how to stem the loss of resources to showrooming and transform showrooming customers into in-store sales. -- Provided by publisher.

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4 credited authorsSearch language english

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Jessica Ogilvie
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Joe Calamusa IV
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Adam Rapp
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Daniel G. Bachrach
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