"Is social media changing who we are? We assume social media is only a tool for our modern day communications and interactions, but is it quietly changing who we are and how we see the world and one another? Our current debate about the human behaviours behind social media misses the important effects these social networking technologies are having on our sense of shared morality and rationality. This book reconsiders our usual regulatory and developmental approach and suggests a new methodological inquiry to inform a new direction in policy for these increasingly important technologies"--