"The temptation is strong to provide tourists with what images they want to find, regardless of whether they are current or genuine. The Scots promotion of Scotland as a land of heather, the kilt and whisky confirms this precisely: a dash of truth, a splash of history and a good deal of manufacture and manipulation!" "Yet the study of tourism in Britain has until recently been relatively neglected, and no more so than in Scotland, despite tourism's past and present importance to the country over the last two hundred years and the fascination of the subject itself. And what a tale it is: vast trains winding their way slowly to the highlands and the grouse moors, bristling with eager guns from the English cities; skinny dippers from the city scandalising the good matrons of Portobello, drunken daytrippers (nothing changes!), or the newly discovered thrill of the holiday resort as marriage market. Alastair Durie has given us a thoughtful account of Scottish tourism in all its guises."--BOOK JACKET.