Northwest cattle rancher Royal Leckner, of Four Arrows Fe-As-Ko fame, gets himself into the middle of another fe-as-ko, this time in 1915 Hollywood. Dreams of stardom for her daughter and herself entice Royal's wife, E. M., to buy a shady silent film company. She quickly renames it Royalscope Productions in order to convince her fuming husband that it's a gift. When Royal arrives in Hollywood with his two young sons, everyone gets into the act. There's a nefarious-looking director who might be a crook - or just a failure. A handsome leading man who might be after Royal's daughter - or more of his money. A young English professor cum scriptwriter who might have dreams - or designs - of his own. And then there's Western film star William S. Hart, who happens to look very much like Royal. Or is it the other way around? And whose side is he on? It's hard to tell with all the acting that's going on.