"In this book, the authors examine why salespeople and selling teams must redefine their roles and adopt new selling frameworks - or risk obsolescence. The key, argue major account sales experts Marc Miller and Jason Sinkovitz, is to transform your transactional sales team into a disciplined unit of "businesspeople who sell." The authors also identify multiple categories of large account selling, each with its own best practices, sales skills, and strategies. To sell successfully in this diverse environment requires a focused framework powerful enough to deliver significantly higher value to buyers - beyond the products and services being sold - yet flexible enough to adapt quickly to radically different types of buyer demands." "Drawing on their experiences with hundreds of companies, the authors present scores of case studies along with proven, research-based approaches that have enabled their clients to fuse their sales, marketing, customer service, and new product departments into sustainable, market-optimizing growth engines."--Jacket.