After having worked closely with the legendary media titan for thirty-five years, Irwin Stelzer is uniquely positioned to evaluate Murdoch's media empire through periods of rapid expansion and acquisitions, times of financial and regulatory stress, and political battles in Britain and America. Stelzer helped plan important comapny conclaves and assisted with Murdoch's speeches, at least one of which was responsible for having News Corp barred by the Chinese regime from doing business in that country. Here are the philosopies on how Rupert approaches and values deals, whether stalking the Wall Street Journal for decades before pouncing, or "overpaying" for everything from Fox Studios to NFL rights; how he copes with regulatory constraints; how he wins some-- the recent $66 billion sale to Disney-- and loses some, most notably on MySpace. The Murdoc method is the sum total of the management techniques that grew out of Rupert's attitudes and conceptions, taking him from a struggling newspaper in an out-of-the-way town in Australia to running a globe-dominating media enterprise.