This book provides an introduction to the design of experiments through the concepts of linear models. The topics in design of experiments are wide and the author has succeeded in striking a balance between the choice of topics and depth in discussion for teaching a course. The book is written with a refreshing style and succeeds in conveying the concepts to a reader. The treatment of the subject matter is thorough and the theory is clearly illustrated along with worked examples. Other books are available on similar topics but this book has the advantage that the chapters start with the classical non-matrix-theory approach to introduce the linear model and then converts it into a matrix theory-based linear model. This helps a reader, particularly a beginner, in clearly understanding the transition from a non-matrix approach to a matrix approach and to apply the results of matrix theory over linear models further.