"Keywords: the New Language of Capitalism chronicles the rise of a new vocabulary in the twenty-first century. From Silicon Valley to the White House, from kindergarten to college, and from the factory floor to the church pulpit, we are all called to be innovators and entrepreneurs, to be curators of an ever-expanding roster of competencies, and to become resilient and flexible in the face of the insults and injuries we confront at work. Keywords is a lexicon that explores the history and common usage of major terms in the everyday language of capitalism and reveals the deep affinity for hierarchy, competition, and exploitation beneath the benign gloss of words like grit, creativity, passion, and a host of others."--Back cover.