This is not just a book written a la "Dr. Seuss", it is a system called "Attitude Control". It is the answer to all that the word attitude means: persistence in pursuit of a goal, emotional stability in the face of the three negative "R's" -- Rejection, Rudeness and Ridicule and resilience for the bounce back in the face of failure. The book comes with a set of instructions for establishing the reader's very own "Attitude Control" program and can be accompanied by an audio tape which includes the author reading the primary text and a brief description of the goal-setting program devised by Paul J. Meyer, Jr. founder of Success Motivation Institute in Waco, Texas. The book has some very powerful endorsements by Zig Ziglar, Dr. Wayne Dyer, Og Mandino and Rosita Perez. Just one of those endorsements embodies the essence of the message in "The Grunch...!": "Bernie Palmatier's Grunch and other fabulous characters have performed a miracle. They have wrestled with some difficult principles of life and success and simplified them so that anyone can understand them...and use them. Wise men have been trying to do the same for centuries." -- Og Mandino, Author of "The Greatest Salesman in the World"/Lecturer