Giving Kids the Business explains why hot-button proposals like for-profit public schools run by companies such as the Edison Project and Education Alternatives, Inc.; taxpayer-financed vouchers for private schools; market-driven charter schools; Channel One, an advertising-riddled television program for schools; and the relentless interference of corporations in the school curriculum spell trouble for America's children. Imagine that the tobacco industry may be helping to shape what your son and daughter learn about smoking. Imagine that your son is given a Gushers fruit snack, told to burst it between his teeth, and asked by his teacher to compare the sensation to a geothermal eruption (compliments of General Mills). Imagine your daughter is taught a lesson about self-esteem by being asked to think about "good hair days" and "bad hair days" (compliments of Revlon). Imagine that to cap off a day of world-class learning, your child's teacher shows a videotape explaining that the Valdez oil spill wasn't so bad after all (compliments of Exxon.).