"Some American Indian tribes on the Great Plains have turned to bison ranching in recent years as a culturally and ecologically sustainable economic development program. This book focuses on one enterprise on the Cheyenne River Sioux Reservation to determine whether such projects have fulfilled expectations and how they fit with traditional and contemporary Lakota values." "Sebastian Felix Braun examines the creation of Pte Hca Ka, Inc., and its evolving management styles over fifteen years. Based on on-site fieldwork and using anthropological, economic, and ecological approaches, Braun explores the relations between people and bison, ecology and economy, and traditional and contemporary cultural values. A compelling picture of cultural change results."--BOOK JACKET.