"During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published." "Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written (from the inside) by one of the industry's leaders, this is a book for all interested in advertising and its role in society, business, and the media."--BOOK JACKET.