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The soccer mom myth

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Cover for The soccer mom myth
TS
Image source: Open Library
Michele MillerHolly Buchanan1 editions

"If women don't consider themselves Soccer Moms, what does that say about the effectiveness (or ineffectiveness) of billions of dollars of advertising aimed at this group? It's time for a wake-up call about who today's female consumer really is, how she really thinks, and why she really buys -- both online and offline. Prepare to kick the Soccer Mom myth to the sidelines"--Page 4 of cover

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2 credited authorsSearch language english

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  • Michele Miller

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  • Holly Buchanan

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