"More than any other person, Jack C. Ellis notes, John Grierson, a Scot, was responsible for the documentary film as it has developed in English-speaking countries. While in the United States in the 1920s, Grierson first applied the term documentary to Robert Flaherty's Moana. In 1927, Grierson returned to Britain, where he was hired to promote the marketing of products of the British Empire.". "Ellis examines Grierson's accomplishments in detail, probing the complexities of Grierson's motivations and personality. His subject, a true titan in the world of documentary film, was the first filmmaker to use public and private institutional sponsorship - not the box office - to pay for his films. He also employed nontraditional distribution techniques, going outside the movie theaters to reach audiences in schools and factories, union halls, and church basements. Essentially, Grierson created documentary film and established an audience for it."--BOOK JACKET.