In Baruch Gottlieb's artistic and philosophical analyses, the materiality of digital culture and art is exposed across scales from nano to macro. The digital desire for the infinitely small is continuously reliant on exploitative logistical relation to nature and laborers. Massive mate-rial operations and macroeconomics of intensified injustice give us the phantasy of innovation society that we constantly reproduce everyday rhetorics of digital economy. Gottlieb's provocative book offers to un-cover the human price of this situation.