This is a book showcasing the projects of Japanese interior designer Keisuke Fujiwara that gives readers insight into his idea and design processes. This is the first portfolio book of the designer and covers fifteen years of creativity. International and local projects of this Japanese design firm cross over between "space design"--Retail interiors, offices, and exhibitions - and "product design", including homeware, lighting, and a number of chair design collections. The title focuses on ninety projects and gives an in-depth look at the design processes and material experiments. His famous Spool Chair and other furniture collections are highlighted, as are a series of retail store designs for Pleats Please Issey Miyake. The fashion designer Miyake also contributes a commentary on the work of Keisuke Fujiwara, as do other professionals including interior designers Ron Arad and Shigeru Uchida, journalist Noriko Kawakami, and graphic designer Taku Sato.