The term "Baby Boom Generation" has been coined to describe the more than 78 million people born between 1943 and 1964. This generation is the largest and most influential ever seen in one demographic group. Its influences are broad-reaching and far-flung. As this group is aging, it is finding that the time, energy, money, and emotions allocated toward careers, spouses, kids, parents, friends, and themselves is constantly shrinking. Nevertheless, they find themselves juggling their obligations to work, their parents, themselves, their children. This juggling act requires finesse, knowledge of current trends and issues, and a healthy dose of advice.