"Surveying Cultures explores the traditional and the emerging methods used for surveying cultures. This volume is the first book to deal explicitly with cultural surveys and survey methodology, uniquely combing survey methods, anthropological studies, and psychometric theory. Including a list of highlights in each chapter, this resource introduces a theory of measurement for ethnographic studies that employs the consensus-as-culture model. As one of the first in methodology to accurately collect and decipher data on cultural norms and sentiments, this textbook is essential for students in this field of study"--Provided by publisher.