"Like the ocean, the marketplace constantly changes and todays cresting reward becomes tomorrows crashing risk. Before you venture out, take a lesson from the experts: big wave surfers. Like successful entrepreneurs, they rely on preparation, passion, and persistenceand they relish a challenge. So its no surprise that countless surfers have pioneered products and launched thriving businesses (GoPro Cameras, ONeil, Reef, Quicksilver). Packed with stories of surf innovators, entrepreneurs, and legends, Make Your Own Waves reveals 10 rules of the water,"--Amazon.com.