In this volume, leading scholars from North America, Europe, and Asia come together to explore new dimensions of the business models topic paying particular attention to the modelling dimension - what this means, how modelling should be approached, how business models are manipulated, how they become iconic, and why they are embedded in heuristics. These ideas are a new departure for the literature that allows more solid theorizing about the role of business models in conceptions of strategy and strategizing; and a clearer integration of the demand side perspective (customers and their engagement), so linking academic writing more clearly to events in the digital economy. Our volume also explores how the business model perspective increases our understanding of micro and macro change processes; how digital firms use different business models to achieve scale and scope; the difference between social and other business models; why business models vary over the industry cycle; and how different levels of management contribute differently to business model innovation. -- from back cover.