Services marketing

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Steve BaronKim Harris1 editions

This edition has been updated to cover all the most recent developments in the field, such as technological advances. The case studies come from a wide range of countries and types of industries.

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2 credited authorsSearch language english

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Steve Baron
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Kim Harris
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Services Marketing
Steve Baron, Kim Harris | Palgrave Macmillan | July 29, 2002
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