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Marketing for hospitality and tourism

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James C. MakensPhilip KotlerJohn T. BowenFirst published 19962 editions

Marketing guru, Philip Kotler is joined by other notable industry experts to apply their expertise to the hospitality industry.

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First publish date 19963 credited authorsSearch language english

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  • James C. Makens

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  • Philip Kotler

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  • John T. Bowen

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