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Treasure hunt

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Cover for Treasure hunt
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Michael SilversteinMichael J. Silverstein1 editions

A guide for companies on how to better understand their customers explains how today's middle-income consumers are more able and eager to obtain "new luxury" goods by making informed financial compromises elsewhere, in a guide that cites the successful marketing practices of top corporations.

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2 credited authorsSearch language english

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  • Michael Silverstein

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  • Michael J. Silverstein

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