From the author of Tongue Fu! comes a unique and inspiring guide to jumpstart creativity and make ideas POP!A powerful tool for entrepreneurs, businesspeople, authors, and anyone who wants to break out big, the POP! process is a fun, fascinating, strategic approach for making messages Purposeful, Original, and Pithy - to generate instant intrigue and word-of-mouth buzz.Sam Horn illustrates the POP! process with such topics as:* Idea Chemistry: The nine components that cause ideas to break out* Muse It or Lose It: Write down ideas as they come* Contra-Band: The power of saying something that flies in the face of current wisdom* The Jerry Maguire Rule: Five secrets to crafting a message that gets people at hello* The Eureka Moment: Why people love to discover the Next New Thing