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Hospitality marketing management

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Robert D. ReidRobert ReidDavid C. BojanicReidr8 editions

Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.

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4 credited authorsSearch language english

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  • Robert D. Reid

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  • Robert Reid

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  • David C. Bojanic

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  • Reidr

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